PaidLab
W3C attribution isn’t effectiveness: the counterfactual it can’t give
W3C Attribution Level 1 reports privacy-safe ad-to-conversion associations, but it can’t prove incrementality; pair it with holdouts to measure lift.
PaidLab
Where B2B marketers master the evolving paid ecosystem.
Smart Bidding isn’t broken—your conversion signals are
Fix Google Ads Smart Bidding by training on one primary macro conversion and tracking micro-actions as secondary to protect signal quality and pipeline outcomes.
BrandWorks
Turning content and creativity into lasting B2B differentiation.
Why Is PMax Spending on My Brand Terms? Diagnosis and Fix
Your PMax campaign shows a 10x ROAS, but 40% of conversions come from people typing your company name into Google. Here's how to diagnose brand cannibalization and fix it with proper exclusions and campaign architecture.
DemandWorks
Proven strategies, tools, and frameworks for scalable B2B growth.
Performance Max vs Search: the metric that decides
PMax can inflate B2B SaaS leads while hurting SQLs unless you use offline CRM conversions; run a 70/30 Search-to-PMax hybrid test with guardrails.
DataWorks
Insights and infrastructure powering next-generation B2B growth.
W3C attribution isn’t effectiveness: the counterfactual it can’t give
W3C Attribution Level 1 reports privacy-safe ad-to-conversion associations, but it can’t prove incrementality; pair it with holdouts to measure lift.