BrandWorks
Brands that matter are built, not broadcast.
The Mad Men of Marketing Are Back (And They're Wearing Sneakers)
Andrew Holland spent 17 years catching criminals before catching something more elusive: AI attention. His controversial thesis? The era of content-as-traffic-machine is dead, and what's replacing it looks suspiciously like Madison Avenue circa 1962.
Google I/O Didn't End SEO. The Risk Is Somewhere Else
While everyone panics about Google I/O killing SEO, they're missing the real threat. The risk isn't technical—it's economic, and it's hiding in plain sight.
The Content Divide Is Here. Which Side Are You On?
Half the web is now AI-generated content, and the divide is structural, not temporary. The question for marketing leaders isn't whether AI will take over—it's whether you're building content that carries the signal of genuine thought or just the appearance of it.
The Convenience Trap: Why "Proven" Channels Are the Riskiest Bet in 2026
When budgets tighten, executives retreat to "proven" channels – but that comfort is more expensive than ever. While 74% of marketing leaders rate their channel performance as merely moderate, the real trap isn't experimentation – it's optimizing for comfort instead of outcomes.
Google Discover: The Traffic Channel You're Probably Ignoring (And Shouldn't Be)
Google Discover now accounts for 67.5% of publisher traffic, yet most B2B marketers are still treating it like an afterthought. Here's why that's a massive mistake and what actually works in the algorithmic revolution reshaping content discovery.
The B2B SEO Experts You Actually Need to Know in 2026 (And Why Your Old Playbook Is Gathering Dust)
Here’s the thing about SEO in 2026—it’s a bit like showing up to a DJ battle with a cassette deck. The game has changed, and if you’re still optimizing for ten blue links while your prospects are asking ChatGPT for vendor recommendations, you’re already behind. Let’s cut through the noise and identi