DemandWorks
Marketing is only real when it turns into revenue.
LinkedIn B2B Ads: The Math That Separates Pipeline from Burn
Most B2B teams are burning money on LinkedIn ads because they haven’t done the unit economics first. Here’s the math that separates pipeline from burn, and how to make LinkedIn’s premium targeting actually pay off.
LinkedIn Advertising Costs: The CFO-Ready Math for B2B Budget Planning
LinkedIn is expensive, but “expensive” without context is useless in budget conversations. Here’s the CFO-ready math to defend your LinkedIn ad spend and turn marketing expenses into board-ready investment cases.
The B2B Facebook Ads Playbook: What Actually Works in 2026 (And What’s Just Noise)
Facebook for B2B? It’s like showing up to a house party in a business suit—but with the right strategy, it delivers $0.97 CPCs versus LinkedIn’s $5.26. Here’s what actually works when 70% of B2B buyers are scrolling Facebook while making purchasing decisions.
B2B Facebook Marketing: The CFO-Safe Case for a Channel You’ve Probably Written Off
Three years ago, I would have told you Facebook was a waste of B2B budget. Then a fintech client generated qualified leads at $19 each while LinkedIn CPLs climbed past $150. The math changed everything.
Finding the Best B2B Integrated Marketing Agency: A CMO’s Field Guide to Not Getting Burned
Searching for a B2B integrated marketing agency in 2026 is like dating in your forties—everyone’s profile looks amazing, but you still end up disappointed three months in. Here’s what actually matters when evaluating agencies that understand B2B isn’t just e-commerce with longer forms.
LinkedIn Demand Generation: The Math That Actually Moves Pipeline
Most B2B teams treat LinkedIn like a content slot machine—post daily, pray for engagement, hope something converts. The difference between programs that generate board-ready pipeline and vanity metrics comes down to positioning clarity, content architecture, and measurement discipline that actually
How to Find the Best B2B Channel Agency (Without Losing Your Mind or Your Budget)
Tired of agencies that claim to “do channel” but can’t tell PRM from TCMA? Here’s your no-BS guide to finding a B2B channel agency that actually gets partner ecosystems—without the buzzword bingo or beanbag chairs.
How to Find the Best B2B Sales and Marketing Agency (Without Losing Your Mind—or Your Budget)
Most B2B companies are terrible at picking marketing agencies—they get dazzled by slick pitches and buzzwords, then wonder where their pipeline went. Here’s how to find an agency that actually moves the needle instead of just vanity metrics.
Ad Frequency Best Practices: The CFO-Safe Playbook for B2B Marketers
Every quarter, marketing teams burn budget on impressions that stopped working weeks ago while Finance flags the spend and Sales complains about lead quality. Here’s the uncomfortable truth: ad frequency isn’t a creative problem—it’s a financial controls problem that directly impacts CAC payback and