PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
LinkedIn Ads for B2B: The CFO-Safe Playbook for Provable ROI
A $24 click converting at 8% to SQLs costs $300 per qualified lead, but whether that's a 25:1 return or a loss depends entirely on your deal size. Here's the math your CFO will actually respect, and the pilot framework that proves LinkedIn belongs in your channel mix before you commit real budget.
Connect Google Ads to ChatGPT: Keyword Insights in Seconds
Your team spends 36% of their week wrestling with Google Ads data instead of optimizing campaigns. Here's how connecting ChatGPT to your ad accounts transforms hours of CSV exports into seconds of natural language queries.
ChatGPT Ads: What the Numbers Mean for Your 2026 Budget
OpenAI's ad pilot hit $100 million in annualized revenue in under two months, with CPCs dropping from $60 CPM to $3-5 per click. The question isn't whether ChatGPT ads matter—it's whether you can afford to wait while competitors figure out the math.
If Retargeting Were a Casino Game, the House Would Always Win (and You’d Still Feel Lucky)
Retargeting and the Illusion of Digital Marketing WinsThe Slot Machine of Digital MarketingLet’s play a quick game. Imagine you’re at a Vegas slot machine, but every time you pull the lever, the machine flashes WINNER! — even if you only get your own quarter back. You’d feel pretty good, right?