PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Performance Max Keeps Retargeting Your Existing Customers. Here's How to Stop It.
Stop Performance Max from retargeting existing customers by wiring CRM conversions, exclusion lists, brand restrictions, and uplift experiments for net-new pipeline.
Microsoft Advertising's Automated Bidding Overhaul: A CFO-Safe Setup Guide for 2026
Microsoft just killed four bidding strategies and replaced them with two questions. If you've ever second-guessed your campaign setup or watched budget evaporate during the 'learning phase,' this structural change is designed for you, and it's the kind of simplification that actually survives a CFO review.
The Integrated Search Brief: Because Your SEO and PPC Teams Shouldn't Be Strangers
Your SEO team is optimizing blog posts while PPC builds landing pages for the same service, and nobody's talking. I've watched this movie end the same way every time: duplicated effort, misaligned messaging, and a CFO wondering why the budget keeps growing while results stay flat. The fix isn't another meeting. It's a document.
Google's August 2026 auto-classification is coming for your customer lists — here's how to prep
Google Ads will auto-classify conversion-based customer lists in August 2026 — here's the B2B SaaS operator's checklist to prep before automation takes over.
Google's August 17 Bidding Update Hits Budget-Limited Campaigns Whether You Opt In or Not
Google's August 17 bidding update changes budget-limited campaign optimization automatically. Here's what demand gen teams should do before it rolls out.
Samsung's Programmatic Home Screen Play: What It Means for Your CTV Budget
Samsung's home screen ad inventory is going programmatic in Q3 2026, and the first thing viewers see when they power on their TV is about to become biddable. This isn't just another CTV placement, it's prime real estate that demands a completely different budget conversation.
Political Advertising's Spreadsheet Problem Just Got an AI Fix
IQM just launched a tool that lets political advertisers build voter segments by typing plain English instead of clicking through thousands of checkboxes. With $10.8 billion in political ad spend projected for 2026, this workflow compression could be the difference between hitting targets and burning budget.
AI Max After GML: What Ginny Marvin's Clarifications Mean for Your Paid Search Budget
Google's forcing everyone into AI Max by September 2026, but Ginny Marvin's post-GML clarifications reveal the controls that actually matter for protecting your lead quality. Here's how to pilot AI Max without wrecking your cost per qualified lead.
Attention Targeting Comes to Amazon DSP: What the Adelaide Integration Means for Your Media Mix
Amazon DSP's integration with Adelaide's attention targeting promises to solve programmatic's biggest problem: paying for viewable ads that nobody actually sees. The early results show 58% ROAS lifts and 25% lower conversion costs.