DemandWorks
Marketing is only real when it turns into revenue.
ChatGPT Is About to Get Ads. Marketers, Welcome to the AI Mall Food Court
ChatGPT Advertising and the Future of Conversational MarketingThe Arrival of Ads in ChatGPTPicture this: you’re at the mall, hungry for a quick bite, and just as you’re about to order, a guy in a sandwich costume hands you a coupon for a place you’ve never heard of. You didn’t ask for it, but hey,
How to Get Cited by AI: Stop Burying the Lede and Start Writing Like a Human (That Machines Love)
The New Game: Write for the Machines (and the Humans Will Thank You) Let’s be honest: most marketing content today is like a conference call that could’ve been an email. You know the type—thirty slides, zero answers, and by the end, you’re not sure if you learned something or just lost the will to l
ChatGPT Just Got a Visual Makeover — Here’s Why Marketers Should Care (and Maybe Panic a Little)
ChatGPT Visual Update: What Marketers Need to Know Let’s be honest: most of us didn’t get into marketing because we love reading instruction manuals. We’re here for the stories, the sizzle, the “wait, did you see that?” moments. But lately, asking an AI for answers has felt a bit like reading the ba
If Data and GenAI Walked Into a Bar: How Retailers Are Actually Closing in 2025
How Retailers Are Closing Sales in 2025 With Data and GenAI If you want to know how retailers are surviving 2025, picture this: Data and GenAI walk into a bar. Data orders a neat whiskey, GenAI asks for a molecular cocktail that changes flavor based on your mood, and the bartender — let’s call him C
Growth Marketing Isn’t a Hack—It’s the Operating System Your Brand Needs
Growth Marketing: The Essential Operating System for Modern Brands Let’s get one thing straight: if you’ve ever tried to assemble IKEA furniture without the manual, you already understand growth marketing. You start with a vision (that beautiful bookshelf), a pile of parts (your channels, tactics, a
Lights, Camera, SERP: Why Video Is the New Front Row Seat in Search
Video-Driven SERPs and the New Search Experience Let’s get one thing straight: Google’s search results page isn’t a library anymore. It’s a Vegas buffet. You walk in hungry for answers, and before you know it, you’re juggling a plate of blue links, a side of AI-generated summaries, and—these days—a
When Google Search Becomes a Casino, AI Mode Is the New VIP Lounge
Google AI Mode and the Evolution of Search Advertising Picture this: You walk into the world’s busiest casino — Google Search. For years, you’ve played the same tables: organic results, a few sponsored chips on top, maybe a featured snippet if you’re feeling lucky. But now, there’s a new room in the
Why 82% of Marketers Are Still Failing at AI (And What to Do About It)
AI Adoption and Marketers: The Couch Conundrum Let’s start with a confession: I once bought a Peloton, convinced it would turn me into a Tour de France contender. Three months later, it was a $2,000 coat rack. Turns out, buying the tool isn’t the same as using it — and using it isn’t the same as […]
If You Want to Accelerate B2B Deals, Stop Sending Swag and Start Sending Signals
B2B Gifting Strategies to Accelerate Deals Let’s talk about B2B gifting. Or as I like to call it: “The Art of Not Being Ignored in a World Where Everyone’s Inbox Looks Like Times Square at Night.” Remember when sending a branded mug was the height of sophistication? Back then, you could slap your lo