DemandWorks
B2B Demand Generation & Pipeline Strategy
Marketing is only real when it turns into revenue.
Demand generation is where marketing either becomes revenue or becomes noise. DemandWorks covers full-funnel strategy, lead-to-revenue frameworks, and pipeline acceleration for teams accountable to a number.
The through-line: marketing is only real when it turns into pipeline you can defend in a board meeting.
Why Account-Based Marketing Still Feels Like Herding Cats in 2025
Account-Based Marketing Challenges and Realities Let’s play a game. Imagine you’re at a family reunion, and someone suggests a group photo. Suddenly, Uncle Bob’s in the bathroom, the kids are chasing the dog, and your cousin is “just taking a quick call.” That’s what rolling out account-based market
If Marketing Had a Spirit Animal, It’d Be a Nervous Cat at a Dog Show
Marketing Vulnerability and Bravery in 2025 Let’s be honest: most days in marketing feel like you’re the only cat at a dog show. You’re trying to look cool, but inside, you’re one loud bark away from bolting under the nearest table. And yet, here we are—showing up, tails high, whiskers twitching, re
If You’re Still Thinking in Funnels, You’re Already Behind: Why the Customer Journey Just Went Full
Customer Journey Transformation: From Funnels to Choose-Your-Own-Adventure Confessions of a Marketer: The Board Game Analogy Let’s start with a confession: I once tried to explain the modern customer journey to my kids using a board game. I set up Monopoly, mapped out the “awareness” square, the “co
The Rise of AI Agents in Modern Marketing Teams
Let’s be honest: if you’d told me back in 2015 that my biggest team member in 2025 would be an algorithm named Agent Dave, I’d have assumed you’d spent too much time at the open bar after a MarTech conference. But here we are, and the robots aren’t just coming for our jobs—they’re asking for […]
Share of Voice in Modern Digital Marketing
Let’s play a game. Imagine you’re at a party—one of those big, noisy ones where everyone’s talking at once, the playlist is a little too heavy on 2010s throwbacks, and you’re trying to get a word in edgewise about your new side hustle (or, if you’re like me, why you think the martech stack is […]
The Battle for Data Ownership and the Open Web
Let’s be honest: in 2025, marketing feels less like Mad Men and more like a season of Succession — minus the yachts, plus a lot more dashboards. Every week, there’s a new plot twist. This week’s episode? The battle for the soul (and scraps) of the open web, starring Reddit, SerpAPI, and a supporting
If ABM in 2025 Were a Netflix Series, Half of Us Would Have Rage-Quit by Episode 3
ABM in 2025: Streaming Drama, Real-World Lessons, and Hard Truths The ABM Series: A Plot Full of Twists Let’s be honest: if Account-Based Marketing were a streaming show, the pilot would have been greenlit for gritty realism. By season three, the plot would be a mess of new characters—AI, intent dat
If You Want to Accelerate B2B Deals, Send a Gift—Not Another Email
B2B Gifting Strategies to Accelerate Deals Let’s start with a confession: I once tried to win over a prospect with a 37-slide deck, a custom ROI calculator, and a follow-up email so long it needed its own table of contents. The result? Radio silence. But the next week, a competitor sent that same pr
If You’ve Ever Used a Burner Phone in Your Ads, Google’s About to Swipe Left
Google’s New Policy on Phone Numbers in Ads: What Marketers Need to Know The Rise of Phone Number Fraud in Digital Advertising Picture this: You’re at a networking event, and someone hands you a business card with a phone number scribbled on it. You call, and instead of a friendly “hello,” you get a