DemandWorks
Marketing is only real when it turns into revenue.
Let’s Talk Growth Marketing: Why It’s Not Just “Marketing with a Gym Membership”
Growth Marketing Demystified: Data, Experimentation, and Customer ObsessionIf I had a dollar for every time someone asked me, “Jon, what exactly is growth marketing?” I’d have enough to buy a round of oat milk lattes for the entire Salesforce Tower. And if I had a dollar for every time someone
If AI Adoption Were a Gym Membership: Why Most Companies Are Still Just Posing in the Mirror
AI Adoption and Business Value: Moving Beyond the HypeAI in 2025 is the Peloton of the business world. Everyone’s got one, everyone’s talking about it, but most are still using it as a very expensive coat rack. We’ve all seen the LinkedIn humblebrags: “Excited to announce our new AI-powered
If Your Targeting Feels Like Throwing Darts Blindfolded, Here’s Why: Personas and ICPs Need Couples
Aligning Personas and ICPs for Precision TargetingWhy Most Campaigns Miss the MarkLet’s play a quick game of “Marketing Family Feud.” Survey says: What’s the #1 reason your last campaign fizzled? Was it the creative? The budget? Mercury in retrograde? Nope. Nine times out of ten, it’s because your
The 2025 Holiday Shopper: Why Email Marketing Needs a Smarter Playbook
Understanding the 2025 Holiday Shopper: Insights for Email MarketersIf you want to understand the 2025 holiday shopper, don’t picture a sugar-high kid sprinting through a toy store. Picture a chess grandmaster, sipping cold brew, cross-referencing three browser tabs, and fact-checking Santa’s list
The Solution to Sales and Marketing Misalignment: A CFO-Safe, Board-Grade Playbook
2025-12-16Sales and Marketing Alignment: Risks, Outcomes, and CFO-Safe SolutionsStakes & Outcome: What’s at Risk?What’s at risk:Revenue leakage: Misaligned sales and marketing teams cost B2B firms 10–20% of annual revenue (Demandbase, 2024).Pipeline decay: 67% better close rates and 209% more
If B2B Positioning Were a Dating App: Why Swiping Right on Everyone Gets You Ghosted
B2B Positioning Lessons from the World of Dating AppsLet’s be honest: if B2B positioning were a dating app, most startups would be the overeager user who swipes right on every profile, hoping someone—anyone—will match. “We’re perfect for everyone!” they say, as their inbox remains suspiciously
Proven B2B Growth Strategies from the ‘Brand. Demand. Expand.’ Framework
Proven B2B Growth Strategies from the ‘Brand. Demand. Expand.’ FrameworkStakes & Outcome: Why This Model, Why Now?Stakes: B2B growth is stalling. CAC is up 22% YoY (Refine Labs, 2025). Pipeline is leaky: 40% of net-new revenue is lost to churn or stalled deals (Dreamdata, 2025). Boardrooms are
Google’s New GA Audience Templates: Lifecycle Targeting Just Got a Turbo Boost (and Marketers Got a
Google Analytics Audience Templates and Lifecycle TargetingThe Lifecycle Targeting Struggle: A Marketer’s RealityLet’s be honest: most marketers treat customer lifecycle targeting the way people treat flossing. We know we should do it, we nod along in meetings, but when it comes time to actually
If Growth Marketing Were a Party, Who’s Actually Invited?
Growth Marketing Versus Traditional Marketing: Who’s Really at the Party? Let’s get one thing straight: if traditional marketing is the guy at the party handing out business cards and talking about his “personal brand,” growth marketing is the one in the kitchen, running A/B tests on the guacamole r