DemandWorks
Marketing is only real when it turns into revenue.
Account-Based GTM in 2026: The Playbook Nobody Asked For (But Everyone Needs)
I watched a company generate 10,000 MQLs and still miss their revenue target by a mile - their demand gen team celebrated while sales quietly updated LinkedIn profiles. That disconnect is exactly why account-based GTM has eaten traditional demand gen alive, and why the 2026 playbook requires saying no to accounts that don't fit your ICP.
Performance Max for B2B: 5 moves that protect pipeline quality
Five practical moves to run Performance Max for B2B in 2026 without sacrificing lead quality, with setup, metrics, and guardrails for SQL-driven learning.
Buying groups don’t need champions—they need coverage
B2BMX 2026 reinforced a hard truth: committees buy, not champions. Here’s how to add buying-group coverage gates to pipeline stages.
Stop Using LinkedIn Conversation Ads (Here's What to Use Instead)
Discover the LinkedIn Ad Format That May Be Tanking Your Campaign Performance—and What to Use Instead If your LinkedIn targeting is already tight and CPA is creeping up, Conversation Ads can be the quiet leak: the format looks “higher intent,” but the delivery signal may be worse than the simpler al
LinkedIn expands Event Ads beyond its own platform
Unlock new lead generation potential with LinkedIn's expanded Event Ads, now integrating third-party registrations and CRM capabilities. If your LinkedIn event promotion is working but your qualified pipeline isn’t moving, the constraint usually isn’t “more spend.” It’s instrumentation: registration
What Oracle’s Layoffs Really Signal For B2B Marketing, Sales, And Revenue Operations
Oracle’s reported 2025–2026 layoffs signal an operating-model reset: GTM teams must prove decision ownership, governance, and measurable impact.
The Rise of Fractional CMOs: Why B2B Marketing Leadership Is Getting a Remix
The fractional CMO model has gone from niche curiosity to mainstream strategy faster than most predicted. It's about accessing different expertise – pattern recognition across industries and fresh perspectives – while testing strategic fit before making six-figure commitments.
The 7-Step SaaS GTM Framework: Your Roadmap to Capital-Efficient Growth in 2026
Here's the thing about go-to-market strategies in 2026 – it's a bit like being a DJ at a wedding, except the guests have already researched your competitors before you say hello. Welcome to the dark funnel era, where 35% of B2B SaaS companies are facing decline with rising CAC costs.
Why Bottom-of-Funnel Content Is Winning in AI Search (And Why Your TOFU Strategy Needs a Reality Check)
If you're still pouring resources into top-of-funnel content hoping ChatGPT will send you traffic, you might as well be printing brochures for a fax machine convention. The data is undeniable: 71% of new leads are now coming through AI search, and they convert at 4.4 times the rate of regular search visitors.