DemandWorks
Marketing is only real when it turns into revenue.
If You Want to Accelerate B2B Deals, Send a Gift—Not Another Email
B2B Gifting Strategies to Accelerate Deals Let’s start with a confession: I once tried to win over a prospect with a 37-slide deck, a custom ROI calculator, and a follow-up email so long it needed its own table of contents. The result? Radio silence. But the next week, a competitor sent that same pr
If Authority Were Easy, Everyone Would Have a Blue Checkmark
Building Authority in a Noisy Digital World Let’s be honest: building authority when you’re a nobody is a bit like trying to get into an exclusive nightclub wearing Crocs and a nametag that says “Hi, I’m New Here.” You know you’ve got moves, but the bouncer (a.k.a. the market) isn’t impressed by you
Google’s AI Overviews Are Eating Your Clicks—Now What?
How Google AI Overviews Are Changing Search Traffic The New Search Reality: AI Eats First If you’ve ever hosted a dinner party and watched your guests fill up on appetizers before the main course, you know exactly how Google’s AI Overviews are treating your website traffic right now. You spend all w
If You’re Not Shifting, You’re Sinking: How to Actually Win the Platform Shift
Winning the Platform Shift in Modern Marketing Let’s start with a confession: I still remember the first time I tried to explain platform strategy to my mother. She nodded politely, then asked if I was talking about shoes. Honestly, she wasn’t far off. Because in marketing, just like in fashion, if
Google’s Chrome Web Store User Agent: What Marketers Need to Know
Google Chrome Web Store User Agent: A New Signal for Marketers If you’ve ever tried to spot a friend in Times Square on New Year’s Eve, you know the feeling: a million faces, all shouting for attention, and you’re just hoping for one clear signal in the chaos. Welcome to the modern web — except […]
If AI in Marketing Were a Movie, We’d Be Somewhere Between “Her” and “Moneyball”
AI in Marketing: Between Automation and Authenticity Picture this: It’s 2025, and you’re at a marketing offsite. The whiteboard is covered in flowcharts, someone’s pitching a viral TikTok idea, and the intern is quietly feeding prompts into an AI tool that’s already written three versions of your Q4
The AI Resume: Why Your Digital Reputation Is Being Decided by Machines
The AI Resume and Digital Reputation in 2025 Let’s talk about resumes. Not the kind you sweated over in college, tweaking your “proficient in Microsoft Office” line until it sounded like you could hack the Pentagon. I’m talking about the new resume — the one you didn’t write, but that’s already out
If Content Falls in the Forest and No One Hears It… Did It Even Exist?
B2B Content Distribution Masterclass with Ross Simmonds Let’s play a quick game of Spot the Marketer. You’re at a conference. Someone’s hunched over their phone, nervously refreshing LinkedIn, waiting for likes to trickle in on their latest blog post. Their face falls. Three likes, one of which is f
How to Execute a Multi-Location Website Redesign Without Losing Traffic
Multi-Location Website Redesign and Traffic Preservation Redesigning a multi-location website is a bit like rewiring a hospital during a shift change: the stakes are high, the margin for error is slim, and if you cut the wrong wire, you’ll know fast—usually by the sound of alarms (or, in our case, a