DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
Identity without oversight is a measurement bug, not a privacy debate
A practical playbook to test identity oversight with a holdout experiment, proving incremental pipeline lift while catching silent breakage and fraud risk.
Claude Code for marketing research: stop hallucinations in reports
A practical Claude Code workflow for State of Marketing research that reduces hallucinations using unknown-first schemas, evidence gates, and QA checks.
AI ad placements are worth it if you can measure lift
A practical PPC framework to test AI ad placements with incrementality holdouts, pipeline-aligned metrics, and clear guardrails for B2B teams.
When UID2 breaks quietly: what the Trade Desk missed
A UID2 encryption mistake went unnoticed by The Trade Desk; here’s what likely failed and the one-week QA plan to prevent silent identity loss.
AI Max replaces DSA: how to keep landing-page control
Google is retiring DSA for AI Max in 2026; here’s how B2B advertisers can keep landing-page control with routing holdouts, rules, and guardrails.
Journey-aware bidding is here. Your tracking isn’t ready.
Google’s Journey-Aware Bidding and 2026 pacing shifts raise the bar for offline conversion tracking—here’s a practical setup to optimize for SQLs.
GA4’s new cross-channel conversions API: one weekly experiment
Google’s GA4 Data API v1 alpha adds cross-channel conversion reporting; here’s a 7-day parity experiment to standardize dashboards and reduce attribution fights.
ChatGPT self-serve ads: the measurement-first pilot to run
OpenAI’s May 2026 self-serve ChatGPT Ads Manager adds CPC and conversion tracking—here’s a measurement-first pilot to test incremental pipeline safely.
Reddit’s 75% ad revenue jump changes the paid social playbook
Reddit’s Q1 2026 ad revenue surged ~75% as performance ads hit ~60% of mix; here’s a practical incrementality test built for logged-out traffic.