DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI Search Will Crack the Foundation of B2B Marketing’s Accountability Model
AI search is reducing clicks and breaking engagement-based attribution; this playbook resets accountability using AI visibility metrics plus holdout tests.
1,400 Marketers RSVPed for a Claude Code Buildathon. That’s a Signal—Not a Flex.
MKT1’s Claude Code Buildathon drew 1,400+ RSVPs, highlighting the real AI gap in 2026: strategy context, not faster content output.
How to Build Your Marketing Strategy in Claude (Without Creating Another Doc Nobody Uses)
A practical 2026 playbook for building a living marketing strategy in Claude using a /marketing-strategy skill, version control, and measurable guardrails.
Oracle’s Layoffs Aren’t an “AI Replacing Jobs” Story. They’re a Decision-Integrity Story.
Oracle’s layoffs signal a shift from funding GTM effort to funding outcomes—so RevOps must prove decision integrity with clear ownership, governance, and metrics.
What Oracle’s Layoffs Really Signal for B2B Marketing, Sales, and RevOps
Oracle’s layoffs signal an operating-model reset: GTM teams must prove decision integrity, governance, and revenue impact—not tool usage or effort.
Agentic GTM Explained: The One Place AI Agents Actually Help B2B Marketing Ops
A practical, ops-safe way to use agentic GTM in 2026: deploy AI agents for governed signal triage that improves handoffs without attribution fiction.
Influence Happens Everywhere. Your Attribution Model Doesn’t.
New 2026 web traffic research shows influence is fragmented but search and social gatekeep discovery; use an Influence→Search holdout to measure lift.
AI and SEO in 2026: The KPI Shift From Rankings to Citation Share (Plus an Operator Interview)
In 2026, AI Overviews are reshaping SEO from clicks to citations; learn one practical GEO/AEO tactic and a measurement plan built for pipeline.
ChatGPT Product Recommendations in 2026: The One Move That Gets You Included
A practical 2026 playbook to get included in ChatGPT product recommendations by publishing a canonical, verifiable product fact sheet.