DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
How Much Is Your Audience Searching Google vs. Prompting AI Tools? SparkToro’s Answer Just Got More Honest
SparkToro’s March 2026 update shifts its Search & AI Tools data from visits to real searches/prompts, changing how demand gen teams read intent.
Search Happens Everywhere (and the Data From 41 Sites Explains Why SEO Metrics Are Breaking)
Google still dominates desktop search across 41 major U.S. platforms—73.7% in Q4 2025—but the more disruptive story is what happens after the query: most searches now end without a click. Across 41 major U.S. platforms with meaningful search behavior, Google still accounts for 73.7% of desktop searc
8 Generative Engine Optimization (GEO) Best Practices Your 2026 Strategy Needs
GEO isn’t “SEO with new keywords.” The research-backed playbook says keyword stuffing delivers zero improvement, while simple, verifiable changes—stats, quotes, citations, and technical terms—can lift visibility in AI-generated answers by as much as 40%. Keyword stuffing delivers zero improvement in
Informa TechTarget’s New AI Visibility Tools Signal a Hard Truth: Discovery Is Happening Without You
If up to 60% of searches now end without a click, the biggest threat to demand gen isn’t low traffic. It’s being misrepresented in the answer. Website traffic used to be the scoreboard. Rankings, clicks, sessions, form-fills—clean numbers that made pipeline feel measurable. That mental model is gett
Profound vs. Scrunch AI for AEO ROI: The Real Comparison Starts With Attribution
AEO is colliding with marketing automation in 2026—and that changes what ROI even means when you compare tools like Profound and Scrunch AI. The real difference isn't in features; it's in whether the tool can survive contact with your attribution system.
4 Prompt Tracking Mistakes That Are Costing You Pipeline — Whiteboard Friday
AI referral traffic is up 527% year-over-year. One marketing firm now attributes 80% of its leads to AI platforms. And most enterprise demand gen teams are measuring their AI visibility completely wrong. AI referral traffic is up 527% year-over-year. One marketing firm —...
Search Happens Everywhere: What 41 Websites Reveal About Where Your Buyers Are Actually Looking
Google’s real market share isn’t 90%. It’s closer to 70%. That gap — 20 percentage points of search activity — represents billions of queries happening somewhere else entirely. Google’s real market share isn’t 90%. It’s closer to 70%. That gap — 20 percentage points of search...
Marketing dashboards have never looked cleaner, and efficien…
Marketing dashboards have never looked cleaner, and efficiency metrics are more accessible than ever. Advanced optimization tools promise constant, incremental improvements—but is this enough to truly drive business growth? Many organizations are feeling the paradox: performance metrics signal succe
How to Choose the Best Google Analytics Audit Agency (Without Losing Your Mind or Your Budget)
Your CFO is asking why marketing shows 47% more conversions than actual sales, and your team is exchanging those “please don’t ask me” glances. Here’s how to find a GA4 audit agency that actually fixes the problem instead of just documenting it.