DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Google's New AI Search Reports: What the Data Gap Means for Your Pipeline
Google's new AI Search reports show impressions but hide the clicks, leaving B2B marketers with visibility data they can't connect to pipeline. Here's how to build measurement frameworks that work despite the data gaps.
Commercial intent is reshaping AI Overviews—your SEO reporting needs a new baseline
AI Overviews hit commercial queries unevenly, so segment by intent and rebuild your SEO baseline to protect decision-stage visibility and pipeline.
Measure “showing up” in AI and search: one ops play
A practical 2026 marketing ops play to measure “showing up” across Google, reviews, comparisons, and AI answers—and tie it to qualified pipeline.
Anthropic’s GTM stack shows the next tool war: workflow
Anthropic’s reported GTM stack uses familiar tools with Claude as orchestration, showing a practical routing experiment to cut sprawl and improve pipeline.
Generic keywords still matter—just not the way you pay for them
AI Overviews reduce CTR and reshuffle citations, so generic keywords pay off less in clicks and more in answer visibility, topical authority, and trust.
The AI SEO Strategy That Helped a SaaS Company Generate 302 Monthly Demos
When 51% of B2B buyers start their vendor research in AI chatbots instead of Google, traditional SEO isn't enough anymore. Here's how one SaaS company cracked the code on AI engine optimization and doubled their monthly demos.
Mailchimp's Analytics AI: The Math Behind the Conversational Shift
Mailchimp's Analytics AI eliminates the gap between data and decision by letting marketers ask questions in plain language and get strategic answers they can act on immediately. No more dashboard builds, no analyst queues—just the first platform-level acknowledgment that the bottleneck was never the data itself.
Privacy-Compliant Ad Tracking in 2026: A CFO-Ready Playbook
Your tracking stack is bleeding data and legal exposure while GDPR fines exceed €7.1 billion. This CFO-ready playbook covers the three moves that actually work: server-side infrastructure, consent enforcement, and first-party data strategy.
Google Just Showed Us the Future of Search. Businesses Weren't Invited to the Demo.
Google's I/O demos revealed a future where customers buy your products without ever visiting your website. While the AI was impressive, somewhere a CMO is staring at a whiteboard wondering what they're supposed to optimize for now.