DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
Make AI ads smarter by fixing one signal: conversion data
In 2026, AI ad automation amplifies tracking mistakes; this playbook shows how to harden one pipeline-quality conversion signal and test it safely.
B2B Buyers Trust AI Less Than Marketers Think
While 75% of marketing leaders say AI is critical to their strategy, only 19% of consumers feel excited about it. This massive trust gap isn't just a perception problem—it's a revenue leak that's reshaping how B2B buyers make decisions.
Reporting to an AI VP marketing: the operating model that matters
AI is already mainstream in marketing; the advantage in 2026 is an operating model with clear human review gates, metrics, and guardrails.
AEO for B2B SaaS in 2026: one ops play to get cited
A practical 2026 AEO play for B2B SaaS: build a citation-ready answer library and measure AI mentions, guardrails, and pipeline impact directionally.
GA4’s new AI Assistant channel: one audit to run this week
GA4 now groups recognized AI chatbot referrers into an AI Assistant channel; here’s a practical audit to baseline it without over-trusting attribution.
Answer “is this working?” with motions, not vibes
A motion-based reporting framework to answer “is this working?” in B2B marketing using leading indicators, closed-loop signals, and clear guardrails.
Google’s AI search advice is boring—and that’s the point
Google’s 2026 generative AI search guide says AI visibility still depends on core SEO: indexation, crawlability, and answerable, trustworthy content.
GA4’s new AI Assistant channel: the attribution cleanup move
GA4’s new AI Assistant channel auto-classifies chatbot referrals, giving demand gen teams a clean cohort to measure conversion and pipeline influence.
Measure GEO like an operator: five layers, one scorecard
A practical 5-layer GEO scorecard to measure AI visibility, accuracy, source attribution, and business impact without pretending dashboards prove ROI.