DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Perplexity's source-picking logic isn't what you think — here's what the stream reveals
Reverse-engineering Perplexity's answer stream reveals a 16-head classifier, scoped trust notes, and a critical gap between retrieved and cited sources that B2B teams should measure.
Your GA4 Data Is Precise and Useless Without This Step
Most GA4 implementations start with tracking, not thinking. A measurement framework designed before setup turns analytics from noise into decisions.
Split-Test Your Way Into AI Answers: A Citation Measurement Playbook
AI search citations now matter more than rankings. Learn how split-testing with control groups and prompt sets proves what actually moves AI visibility.
AI Attribution Is the New 'Not Provided' — and the Fix Isn't What You Think
AI-driven visits hide inside your direct and organic buckets, creating a measurement gap that mirrors Google's 2011 'not provided' crisis. Here's how to adapt.
When 200 OK Lies: Diagnosing the Soft 404 Problem That Tanks Organic Traffic
Soft 404s waste crawl budget and silently drop pages from Google's index. Here's how to diagnose the status-content mismatch before traffic collapses.
Your Data Isn't Ready for AI. Here's the 6-Question Diagnostic That Proves It.
Most SaaS teams use AI but don't trust the outputs. A 6-question diagnostic reveals whether your data is truly AI-ready or just dashboard-clean.
Your AI Agents Need a System of Record More Than Your Humans Do
AI agents don't eliminate the need for CRM and B2B software. They make clean data, shared logic, and governed systems of record more critical than ever.
Why 63% of Sites Fail AI Visibility Audits (and the 3 Fixes That Actually Move Pipeline)
Nearly two in three websites fail AI visibility audits. Three operational essentials—technical access, extractability, and authority signals—separate pipeline-ready audits from incomplete ones.
Your CDP Runs on Bronze-Tier Data. That's Where the ROI Went.
Most B2B SaaS teams blame activation tools for weak customer data ROI, but the real bottleneck is a missing silver data layer between raw ingestion and personalization.