DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
When Attribution Goes Dark, Build an Evidence Stack
Your CFO wants to know which campaigns actually drove pipeline, but 38% of B2B attribution is now structurally untrackable. Here's how to build an evidence stack that proves marketing impact when traditional attribution fails.
Anthropic’s GTM stack shows the next tool war: workflow
Anthropic’s reported GTM stack uses familiar tools with Claude as orchestration, showing a practical routing experiment to cut sprawl and improve pipeline.
Generic keywords still matter—just not the way you pay for them
AI Overviews reduce CTR and reshuffle citations, so generic keywords pay off less in clicks and more in answer visibility, topical authority, and trust.
The AI SEO Strategy That Helped a SaaS Company Generate 302 Monthly Demos
When 51% of B2B buyers start their vendor research in AI chatbots instead of Google, traditional SEO isn't enough anymore. Here's how one SaaS company cracked the code on AI engine optimization and doubled their monthly demos.
Mailchimp's Analytics AI: The Math Behind the Conversational Shift
Mailchimp's Analytics AI eliminates the gap between data and decision by letting marketers ask questions in plain language and get strategic answers they can act on immediately. No more dashboard builds, no analyst queues—just the first platform-level acknowledgment that the bottleneck was never the data itself.
Privacy-Compliant Ad Tracking in 2026: A CFO-Ready Playbook
Your tracking stack is bleeding data and legal exposure while GDPR fines exceed €7.1 billion. This CFO-ready playbook covers the three moves that actually work: server-side infrastructure, consent enforcement, and first-party data strategy.
Google Just Showed Us the Future of Search. Businesses Weren't Invited to the Demo.
Google's I/O demos revealed a future where customers buy your products without ever visiting your website. While the AI was impressive, somewhere a CMO is staring at a whiteboard wondering what they're supposed to optimize for now.
Mustafa Suleyman Says Your Marketing Job Has 18 Months Left. He's Wrong About the Timeline, Right About the Question.
Microsoft AI's CEO says marketing jobs will be automated by 2027, but he's missing the bigger picture. The real question isn't whether AI can do your tasks—it's whether you understand your purpose beyond those tasks.
AI Mode is killing clicks. AI Overviews are killing certainty.
AI Mode and AI Overviews drive different user behaviors in 2026; this article shows one practical experiment to optimize for citation and evaluation.