DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Missing Step in Vibe Coding: Verify What Actually Shipped
Vibe coding is having its moment, and like every marketing technology wave I've ridden over the past two decades, the hype is running about eighteen months ahead of the operational reality. If 62% of AI-generated code ships with vulnerabilities, you're not accelerating innovation, you're accelerating technical debt with a side of compliance risk.
MCP Workflows Are Turning Claude into a GTM Command Center
Emily Kramer's MKT1 MCP Showcase demoed 21 GTM workflows in Claude. Here's which ones operators should deploy first and how to phase the rollout safely.
MCP Turns Your Existing Martech Stack into a Queryable Data Layer
MCP lets AI assistants query your existing martech tools in plain language. Learn where the protocol works, its limits, and how to run your first useful query this week.
Why Claude Needs a Semantic Layer Before It Touches Your Pipeline
Claude plus MCP can access your data, but without a semantic layer it can't keep metrics consistent, governed, or trustworthy across teams.
RevOps Software: The Operating System Your Revenue Engine Actually Needs
I spent 2024 watching my sales, marketing, and customer success teams operate like three bands playing different songs at the same concert. That chaos is precisely why RevOps software has gone from 'nice to have' to 'how did we ever function without this?'
Prompt Tracking: How to Find (and Fix) Your AI Visibility Gaps
You could be ranking number one on Google and still be completely invisible to the people who matter most. Your potential customers are asking ChatGPT and Perplexity for recommendations, and those models might not include you at all. Here's how to find out if you're being left out of the conversation.
Microsoft Clarity Now Shows Whether AI Bots Are Takers or Givers
Six thousand scrapes for one referral, that's the ratio Microsoft Clarity is now surfacing for some AI operators. Finally, we have a single, defensible metric to show finance whether AI bots are extracting value or returning it.
The First Martech Category AI Actually Killed
Your sales rep is on a call, a competitor comes up, and they don't open your carefully crafted battlecard, they open Claude. Welcome to the first confirmed casualty of AI disruption in martech, and it won't be the last.
AI Visibility Tools in 2026: What Actually Moves the Number
Your AI visibility dashboard shows the drop, but where's the fix? I broke down what Scrunch AI alternatives actually deliver, from Ahrefs Brand Radar's 243M real prompts to tools that close the loop from insight to shipped content.