DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Build a Live Data Stack With MCP for Smarter Campaign Performance
Your AI is running on stale fuel, exporting CSVs, pasting into Claude, and acting on data that's already three days old. There's a three-layer stack that changes this fundamentally, and it's the difference between AI as a novelty and AI as infrastructure your CFO will actually fund.
Bing's new Citation Share metric: what it actually measures and where it falls short
Microsoft's new Citation Share metric in Bing Webmaster Tools shows your site's share of AI citations per query, but it has limits marketers need to understand.
llms.txt Won't Get You Cited: The Differentiation Problem Nobody Can Fix
SE Ranking's 300,000-domain study and Ahrefs data confirm llms.txt doesn't improve AI citations. Mueller explains the structural reason it can't.
Third-Party Authority Signals Work Better When You Pick the Right Topics
Third-party intent signals work better when mapped to specific topics — here's how to build a topic-signal map that improves outbound relevance and reply rates.
AI Mode Sends a Different Visitor. Your Website Wasn't Built for Them
A billion people are using Google's AI Mode, arriving at your website having already compared you to competitors, and your homepage is still asking if they'd like to subscribe to a newsletter. That 42% conversion premium? You're bleeding it dry with funnels built for visitors who no longer exist.
Google's New AI Spam Detection: What B2B Marketers Need to Model Now
Your content team just shipped 40 blog posts this quarter, and Google just published a research paper on catching AI-generated spam at scale. Before your CFO asks whether those posts are assets or liabilities, here's the detection logic you need to understand, and the audit framework to run before your next pipeline review.
DV Now Measures LinkedIn Audience Network Post-Bid: What B2B Teams Should Actually Do With It
DoubleVerify now offers post-bid media quality measurement for LinkedIn Audience Network, covering IVT, viewability, brand suitability, and geography.
Adobe Brand Visibility ships prompt-level GEO analytics — here's what ops teams should actually measure
Adobe Brand Visibility launches prompt-level GEO analytics for enterprise. Here's what marketing ops teams should measure, what to watch out for, and how to run a first experiment.
Your workslop problem isn't a prompt problem. It's a plumbing problem.
AI workslop costs enterprises millions in rework. The fix isn't better prompts — it's building systems that move AI learning between people on your team.