DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
Google's CEO Just Admitted What Everyone Suspected About Agentic Coding
When Google's CEO admits they're "a bit behind" on agentic coding despite having 75% AI-generated internal code, it's not just tech news—it's a masterclass in how even giants can miss critical feedback loops. Here's what marketers need to know about the data flywheel Google didn't have.
AI search ads aren’t keywords anymore: they’re answers
Google’s Gemini-powered Search ads push “ads as answers”; this playbook shows how to steer automation with better signals, guardrails, and measurement.
Unified measurement isn’t a dashboard project. It’s a decision system.
A practical 2026 playbook for unified measurement: align goals, govern metrics, and run one experiment that ties spend to qualified pipeline and revenue.
DemandScience Pricing Too Expensive? 7 Alternatives That Do More for Less in 2026
Your CFO just asked why you're spending six figures on DemandScience when it still requires three other tools to run campaigns. Here are seven alternatives that deliver better targeting, control, and ROI without the premium managed service markup.
Teads Data in Claude: What It Means for Your Media Mix Model
A 10-hour report built in 20 minutes—that's what happens when you can query Teads data directly in Claude using plain English. The new Supermetrics integration shifts the analyst bottleneck from data wrangling to decision-making, changing the operational math for marketing teams running outstream video campaigns.
The B2B Trust Gap: How AI Is Reshaping Buyer Trust and GTM
Only 11% of B2B buyers trust vendor marketing materials, and AI is fundamentally reshaping how purchase decisions happen. The funnel isn't broken—it's been replaced by something messier, faster, and largely outside our control.
ChatGPT Ads via Criteo: A CFO-Ready Pilot Framework
Criteo's ChatGPT integration is showing 2x conversion rates, but the measurement gaps make CFO approval tricky. Here's how to structure a pilot that Finance will actually sign off on.
Connecting Yandex.Direct to ChatGPT: What the Russian Search Spend Pipeline Actually Looks Like
Most B2B marketers are still manually exporting Yandex.Direct data into spreadsheets while the infrastructure to query it conversationally has quietly matured. The question is whether the time-to-insight improvement justifies the setup cost, and whether the data quality holds up under CFO scrutiny.
Cloudflare's Agent Readiness Score: What the Number Actually Tells You (and What It Doesn't)
Cloudflare's new agent readiness scanner gives your website a score out of 100, but the composite number is structurally misleading if you stop reading after the digits. Here's what the checks actually measure and which interventions move the needle for B2B marketing sites.