DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Your AI Visibility Dashboard Is Lying to You
That 12-point lead over your competitor in ChatGPT citations? It might be the statistical equivalent of flipping a coin three times and declaring yourself a probability genius. New research quantifies what many suspected: AI visibility metrics are snapshots of a moving target, not fixed competitive intelligence.
Your Rankings Look Fine. AI Still Doesn't Know You Exist.
AI Overviews appear in 50% of B2B searches, but the median brand gets cited in just 3%. Here's a nine-step workflow to find and close AI citation gaps.
Paid Pipeline Share Is Shrinking. Content Can Fill the Gap, but Only If You Measure It Right.
Paid pipeline share fell from 34% to 26%. Content converts 110% better than paid, but only teams measuring pipeline velocity, influenced revenue, and CAC by content type will prove it.
69% of the Time, Your Listicles Hand Buyers to Competitors
Lily Ray's 2026 study found AI cites vendor listicles but recommends competitors 69% of the time. Here's how to audit and fix the gap.
Your Meta Pixel Is Missing 20–40% of Conversions. CAPI Alone Won't Fix It.
Meta CAPI recovers up to 20% of lost conversions, but only with proper EMQ, click ID capture, deduplication, and CRM integration — here's how to get it right.
Most AI Brand Mentions Don't Survive the Buyer's Second Question
Clovion AI data shows 62% of AI brand recommendations vanish after one buyer follow-up question, revealing a critical gap in how GTM teams approach AI visibility.
G2's New Intent Tools Fix the Activation Gap Most Ops Teams Ignore
G2's new MCP integrations, Intent Studio, and Activity Feed target the ops bottleneck between buyer intent signals and pipeline action. Here's how to wire them up.
90% of Marketing Teams Can't Tie Early-Funnel Work to Revenue. The Buyer Data Explains Why.
90% of B2B marketing teams can't connect early-funnel activity to revenue, and buyer data reveals why measurement and personalization strategies need a structural overhaul.
96% of AI Citations Point Somewhere Else. Here's What That Means for Your Pipeline.
AI Overviews appear in 50% of Google searches and 96% of AI citations point to third-party sites. Five data-backed lessons for B2B SEO teams adapting to agentic search.