DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Google Rebuilt Its Ads API Assistant as an AI Coding Plugin. Here's What Changes for Your Pipeline.
Google's Ads API Developer Assistant v4.0.0 adds GAQL validation, conversion troubleshooting, and schema grounding as a global AI coding plugin for ad-tech teams.
Google Cut Listicles from Position One by 4%. The Format Still Shows Up Everywhere.
A study of 5.32 million search results shows Google demoted listicles from position one by 4%, but 62% of vendor-authored listicles gained traffic. Here's what changed.
Performance Max Channel Controls Are in Alpha. Your Conversion Data Decides Whether They Help or Hurt.
Google is alpha-testing PMax channel prioritization controls. For B2B SaaS teams, the value depends entirely on your conversion data quality. Here's how to test it.
Run Fewer Incrementality Tests and Get More From Them
I've watched marketing teams burn through testing budgets like they're trying to win a prize for most experiments conducted. Spoiler alert: there's no trophy, just inconclusive data and confused executives. Here's why running fewer, smarter tests will actually get you the answers that matter.
The Supermetrics-Lovable Stack: When Marketing Finally Builds Its Own Tools
Marketing teams have been waiting years for that budget pacing tracker sitting in engineering's backlog. The new Supermetrics-Lovable integration just changed the math, here's what's actually worth building and the governance questions you need to answer first.
HubSpot's Agent Hub Went Live July 23. Here's What Changes for Your GTM Stack.
HubSpot launched Agent Hub on July 23, 2026, shifting custom agents to credit-based billing. Here's what the adoption data means for your GTM ops.
Google's Tag Unification Fixes Deployment. Your Measurement Plan Is Still the Hard Part.
Google merged Google tag into Tag Manager with visual event tracking. Here's what B2B SaaS demand gen teams should actually do about measurement and pipeline signals.
Build an E-E-A-T Checker with Claude Code Before AI Overviews Eat Your CTR
Build an E-E-A-T checker with Claude Code to audit trust signals across your B2B SaaS content before AI Overviews cut your organic click-through rates.
Backstory Retiered 141 Accounts in 3 Days. The Old Process Took Five Teams a Quarter.
Backstory compressed its 141-account tiering exercise from a quarter-long, five-team project to three days using four data connectors and a structured AI workflow.