DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
No Country Sends 300 Clicks per 1,000 Searches Anymore
SparkToro and Similarweb's 2026 data shows zero-click rates range from 62% in Germany to 69.5% in the UK, with major implications for B2B organic pipeline measurement.
AI Brand Visibility Tracking: How to Do It the Right Way
Your brand might be crushing it on Google and still be invisible to half your potential buyers. ChatGPT's sources have only a 12% overlap with Google's top results, which means you could be dominating traditional SEO while AI recommends your competitors to 900 million weekly users.
7 AI Search Shifts You Can't Afford to Ignore
Sixty percent of Americans now read AI summaries instead of clicking through to websites, and 93% of Google AI Mode sessions end without a single external click. The volume is collapsing, but AI-referred visitors convert at 23x the rate of standard organic traffic, which means most marketing teams are optimizing for the wrong variable entirely.
Half Your Audience Data Is Wrong Before You Even Bid
By the time your audience segment hits the bid stream, it's already lost half its accuracy. Magnite's new Truthset integration finally makes that degradation visible, and configurable. Here's what the math actually looks like and how to test whether premium data tiers are worth the CPM bump.
The Enrichment Stack Your CFO Will Actually Approve
Eleven stakeholders in the average B2B buying committee, and your CRM shows exactly one contact per account. I spent a quarter pressure-testing nine enrichment platforms against the metrics that actually survive a board review, here's what holds up when finance starts asking questions.
Your SaaS Brand Isn't Ranking — It's Being Quoted. 7 Shifts That Change Everything.
58.5% of searches end without a click. Here are 7 AI search shifts reshaping how B2B SaaS brands build pipeline through answer-engine visibility in 2026.
RevvyAI Puts 6sense Analytics in Plain Language. Here's How to Use It on Day One
RevvyAI puts 6sense analytics into plain-language conversations. Here are five plays marketing ops teams can run on day one, plus governance guardrails.
Only 24% of B2B Marketers Are Preparing for the Buyer That Never Clicks
Only 24% of B2B marketers are optimizing for AI agent visibility. Here's how to build machine-readable trust before agents write you out of the consideration set.
The 2-Week Floor: What AI SDR Vendors Won't Tell You About Deployment
AI SDR deployment takes a minimum of two weeks due to email warming, segmentation, and integration work. Plus, most buyers still prefer chat over voice or video.