DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Search Console Now Shows AI Impressions — Here's What B2B SaaS Teams Can Actually Do With Them
Google's new Search Console AI performance reports show impressions in AI Overviews and AI Mode — here's what B2B SaaS teams should measure, ignore, and do next.
Your CRM Admin Isn't Going Away. The Job Description Is.
CRM admin roles are shifting from configuration to architecture, governance, and AI oversight. Here's the permission model, compliance checklist, and operating framework for 2026.
Your Cloudflare AI Settings Might Block Googlebot by September 15
Cloudflare's September 15, 2026 default changes can block Googlebot on sites that block AI training crawlers. Here's what B2B SaaS teams need to check now.
49% of Marketers Can't Act on Their Own Data. Here's the Ops Fix.
49% of marketers say analytics don't translate into action. AI measurement closes the gap, but only with clean data, governance, and ops instrumentation underneath.
73% of AI-Influenced Pipeline Is Misattributed. Here's How to Justify GEO Anyway.
73% of AI-influenced pipeline is misattributed. Use this three-layer measurement model to justify GEO investment without waiting for perfect attribution.
AI Search Eligibility Hasn't Changed. Google's Real Message Is About What You Measure Next.
Google's Ginny Marvin clarified AI Search ad eligibility and Qualified Future Conversions — here's what B2B SaaS marketers should actually do with the information.
Your AI Visibility Dashboard Is Lying to You. Here's the Sample Size That Fixes It
Single-run AI visibility rankings are statistical noise. New research shows you need 33–94 repeated runs before the data stabilizes enough to trust.
72% of B2B Buyers Are Using ChatGPT to Vet Vendors. Half of You Aren't Even in the Answers.
Here's a stat that should ruin your Monday: 72% of B2B buyers now use ChatGPT to evaluate vendors, while 51% of B2B tech brands have zero AI citations. The shortlist is getting built before you even know it exists, and if you're not in the answer, you're not in the running.
WebMCP Turns Your Website Into an Attack Surface
Your marketing team just made your site agent-ready, and now your competitors can hijack the AI agents your prospects send to evaluate you. The attack surface is yours, here's how to close it before someone else uses it.