DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
Why Your B2B PPC Metrics May Be Lying to You
Your Google Ads dashboard says the campaign is working. The CRM says otherwise. When your sales cycle runs 84 days and involves six to ten decision-makers, a 28-day attribution window captures a fraction of the conversions your campaigns actually influence.
Your AI Agents Are Only as Good as Your Worst API
Marketing platforms just got their first real stress test, and most of them failed. The SaaStr AI Agent API Report Card reveals that only 9% of marketing platforms meet the baseline threshold for reliable AI agent operation.
The Skill That Actually Matters in Email Marketing (Hint: It's Not AI)
While 35% of companies prioritize AI skills in email marketing, the real competitive advantage lies in strategic thinking, customer understanding, and connecting campaigns to business outcomes. AI is just a tool—the quality of your thinking is what actually matters.
AI Overviews are eating clicks—so measure the SERP
A data-backed playbook to measure and protect qualified pipeline as Google AI Overviews increase zero-click behavior and reshape on-SERP decision-making.
Measure AI visibility with prompts, not rankings
A practical framework to track AI visibility with prompt sets, answer inclusion rate, and citations—then tie those signals to assisted conversions and pipeline.
The Learning Phase Is Eating Your B2B Budget. Here's the Math to Fix It.
Meta's learning phase burns through 20% more cost per acquisition than stabilized campaigns, but most B2B teams treat it as a black box. Here's the math to engineer your way through it faster instead of bleeding budget while waiting.
Reddit Ads Meets ChatGPT: The CFO-Safe Case for Subreddit Targeting
Eighty-eight percent of Reddit users made a purchase based on platform information last year, but most B2B teams can't extract actionable insights fast enough to justify the spend. New ChatGPT integrations change that equation by turning subreddit-level data into natural language queries that deliver optimization insights in seconds, not spreadsheet archaeology sessions.
From Content Factory to Media Operation: A Maturity Model for 2026
Most B2B marketing teams are stuck running content factories, producing 47 assets per month while nobody can trace which ones actually move pipeline. The dirty secret? We've gotten really good at making stuff and terrible at asking whether we should.
Quora Ads Meets ChatGPT: A CFO-Safe Case for Intent-Based Spend
Quora Ads deliver 4x higher conversion rates than other platforms, but measurement friction keeps them in budget limbo. The new Supermetrics ChatGPT integration changes that by making Quora data queryable in natural language alongside Google and LinkedIn metrics.