DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
From SEO to GEO: Why Your Keywords Need a Conversational Upgrade
As AI summaries cut clicks, GEO shifts keyword strategy toward conversational queries, entity clarity, and metrics tied to conversions and citations.
SMX Now and the New Search Reality: Brands Don’t Lose to AI—They Lose to Not Measuring It
AI-driven search is reshaping discovery; this analysis explains what SMX Now signals and how brands can adapt with measurement and GEO tactics.
Top SEO Tips for 2026: The Whiteboard Friday Playbook for Winning Pixels, Not Just Clicks
SEO in 2026 is still about ranking—but the bigger fight is for visibility inside AI-driven SERP features where clicks often don’t happen. The teams that adapt their content, credibility, and measurement to “influence in pixels” will be the ones still able to tie search to pipeline. In 2026, a strang
Search Happens Everywhere (and the Data From 41 Sites Explains Why SEO Metrics Are Breaking)
Google still dominates desktop search across 41 major U.S. platforms—73.7% in Q4 2025—but the more disruptive story is what happens after the query: most searches now end without a click. Across 41 major U.S. platforms with meaningful search behavior, Google still accounts for 73.7% of desktop searc
8 Generative Engine Optimization (GEO) Best Practices Your 2026 Strategy Needs
GEO isn’t “SEO with new keywords.” The research-backed playbook says keyword stuffing delivers zero improvement, while simple, verifiable changes—stats, quotes, citations, and technical terms—can lift visibility in AI-generated answers by as much as 40%. Keyword stuffing delivers zero improvement in
Informa TechTarget’s New AI Visibility Tools Signal a Hard Truth: Discovery Is Happening Without You
If up to 60% of searches now end without a click, the biggest threat to demand gen isn’t low traffic. It’s being misrepresented in the answer. Website traffic used to be the scoreboard. Rankings, clicks, sessions, form-fills—clean numbers that made pipeline feel measurable. That mental model is gett
Profound vs. Scrunch AI for AEO ROI: The Real Comparison Starts With Attribution
AEO is colliding with marketing automation in 2026—and that changes what ROI even means when you compare tools like Profound and Scrunch AI. The real difference isn't in features; it's in whether the tool can survive contact with your attribution system.
4 Prompt Tracking Mistakes That Are Costing You Pipeline — Whiteboard Friday
AI referral traffic is up 527% year-over-year. One marketing firm now attributes 80% of its leads to AI platforms. And most enterprise demand gen teams are measuring their AI visibility completely wrong. AI referral traffic is up 527% year-over-year. One marketing firm —...
Search Happens Everywhere: What 41 Websites Reveal About Where Your Buyers Are Actually Looking
Google’s real market share isn’t 90%. It’s closer to 70%. That gap — 20 percentage points of search activity — represents billions of queries happening somewhere else entirely. Google’s real market share isn’t 90%. It’s closer to 70%. That gap — 20 percentage points of search...