DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Tech SEO audits in 2026: measure crawl speed, not rankings
A practical 2026 tech SEO audit focused on AI crawlability, server-rendered HTML, and “technical accessibility” so your brand shows up in AI answers.
AEO prompt tracking: the missing measurement between AI visibility and pipeline
A practical 2026 playbook for AEO prompt tracking: build a buyer prompt library, log multi-engine answers, and tie citations to pipeline signals.
An “AI VP of Marketing” isn’t a VP. It’s the bottom half of four jobs
An “AI VP Marketing” won’t replace leadership, but it can remove the bottom-half work; here’s how to automate workflows with metrics and guardrails.
Claude Code for marketing research: stop hallucinations in reports
A practical Claude Code workflow for State of Marketing research that reduces hallucinations using unknown-first schemas, evidence gates, and QA checks.
AI ad placements are worth it if you can measure lift
A practical PPC framework to test AI ad placements with incrementality holdouts, pipeline-aligned metrics, and clear guardrails for B2B teams.
When UID2 breaks quietly: what the Trade Desk missed
A UID2 encryption mistake went unnoticed by The Trade Desk; here’s what likely failed and the one-week QA plan to prevent silent identity loss.
AI Max replaces DSA: how to keep landing-page control
Google is retiring DSA for AI Max in 2026; here’s how B2B advertisers can keep landing-page control with routing holdouts, rules, and guardrails.
Journey-aware bidding is here. Your tracking isn’t ready.
Google’s Journey-Aware Bidding and 2026 pacing shifts raise the bar for offline conversion tracking—here’s a practical setup to optimize for SQLs.
GA4’s new cross-channel conversions API: one weekly experiment
Google’s GA4 Data API v1 alpha adds cross-channel conversion reporting; here’s a 7-day parity experiment to standardize dashboards and reduce attribution fights.