DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
How To Build A Growth Marketing Team On A Startup Budget
That org chart with a VP of Growth, paid media specialist, and content lead made sense in 2022. Now it's a recipe for burning cash. AI has flipped the ratio between strategy and execution, and most founders are still hiring like it's three years ago.
The Martech Categories Hit Hardest by AI Agents
A new dataset reveals which martech platforms are most vulnerable to AI agent replacement based on API readiness. The platforms with weak programmatic access face extinction, while those with robust APIs become more valuable than ever.
Search Console finally splits out AI visibility data. The catch: no clicks.
Google's new Search Console AI report shows impressions by page, country, and device for AI Overviews and AI Mode, but omits click data. Here's how to close the gap.
Uber Burned Its 2026 AI Budget in Four Months. The Fix Isn't a Spending Cap.
AI budget blowups at Uber, ServiceNow, and Microsoft trace back to context debt, not overspending. Here's the ops framework to fix it.
232 Clicks Per 1,000 Searches: What the New Zero-Click Data Means for Your Pipeline Model
SparkToro data shows only 232 of every 1,000 Google searches click to the open web, down from 360 in 2024. Here's what B2B SaaS teams should adjust.
Gopuff's Composable CDP Bet: What Instant Commerce Teaches Us About Data Activation
Gopuff's AI-powered shopping assistant predicts what customers want before they open the app, delivering sub-second personalization through warehouse-native data activation. Their composable CDP approach offers a concrete case study in what real-time data activation looks like when stakes are measured in minutes, not days.
AI and ABM: What the ForgeX Research Actually Tells Us About Winning in 2026
91% of B2B marketers use AI in ABM, but only 19% have a formal plan for it. The ForgeX research reveals the uncomfortable truth about the AI-ABM paradox and what actually separates winning programs from the rest.
Synthetic Audiences Just Got Real: What StatSocial's Digital Twins Mean for Your Research Budget
StatSocial's Digital Twins promises to collapse focus group timelines from weeks to hours using AI-generated profiles built from real behavioral data. The question isn't whether synthetic audiences will disrupt traditional research, it's how quickly teams will learn to use them as screening tools rather than decision makers.
Publicis Spent $2.2B on LiveRamp. The Real Play Is Agent-Ready Data Infrastructure.
Publicis's $2.2B LiveRamp acquisition signals a shift toward agent-ready data infrastructure — here's what B2B marketing ops teams should do about it now.