DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
Influence Happens Everywhere: What the 5,000 Most-Visited Sites Say About Demand Gen in 2026
Mobile leads web traffic in 2026, but desktop often drives deeper engagement and conversions—reshaping how demand gen teams measure influence.
LinkedIn Measurement Insights: The Promise of Revenue Attribution, and the Parts That Still Don’t Help You Optimize
A practical 2026 guide to LinkedIn Measurement Insights: what it reveals about funnel-to-revenue impact, and where it still falls short for optimization.
How to Build a Marketing Strategy in Claude (That Doesn’t Fall Apart in Week Two)
A systems-first guide to building a living marketing strategy in Claude using Projects, reusable skills, and MCP-style workflows for consistency in 2026.
It’s the End of MarTech as We Know It (and That Might Be Fine)
In 2026, martech isn’t dying—it’s shifting from tool sprawl to AI-driven systems, governance, and marketing ops built for constant change.
Your website still matters in 2026. Here’s what to prioritize now.
In 2026, AI may reduce clicks, but your website still drives trust and conversion—prioritize speed, clarity, proof, and AI-readable structure.
Answer Engine Optimization in 2026: How to Get Cited Before Anyone Clicks
A 2026 AEO guide for B2B teams: structure content for AI citations, build entity clarity, use multi-modal assets, and measure share of answer.
The AI VP Who Told Them to Cut Prices—and Beat a Decade of “Proof”
A real 15% price cut led to 41% higher attendance and 6% higher revenue, showing how AI can expose pricing blind spots in demand gen.
From SEO to GEO: Why Your Keywords Need a Conversational Upgrade
As AI summaries cut clicks, GEO shifts keyword strategy toward conversational queries, entity clarity, and metrics tied to conversions and citations.
What Real Marketers Are Building with Claude Code (and Why It’s Not “AI Content”)
In 2026, marketers are using Claude Code to build governed automations for SEO, outbound, and ad intel—turning AI from chat into operations.