DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI search killed the ultimate guide. Here's the content format replacing it.
B2B SaaS brands are shifting from ultimate guides to structured, question-led content designed for AI citation — here's the format change and how to measure it.
FAQ Schema Lost Its SERP Power. Here's What Replaces It for Answer Engines
Google retired FAQ rich results, but answer engines still need structured responses. Here's how to format FAQ content for AI Overviews, ChatGPT, and Perplexity in 2026.
Google's May 2026 Core Update Landed Mid-I/O. Here's How to Diagnose What Actually Moved.
Google's May 2026 core update and I/O AI Search overhaul landed simultaneously. Here's a diagnostic framework to isolate what moved and what to measure.
ChatGPT Ads Manager adds daily budgets and ZIP-code targeting: what demand gen teams should test first
OpenAI's Ads Manager Beta adds daily budgets, ZIP-code geo-targeting, and aggregate reporting. Here's how demand gen teams can design a clean first experiment.
Consumers Are Ready for AI. Your Brand Probably Isn't.
79% of consumers will switch to a competitor that responds faster, yet only 36% of brands deliver within the one-hour window buyers now expect. The gap between consumer AI adoption and brand readiness isn't just a technology problem, it's a revenue leak happening in real time.
Half Your Daily AI Search Users Click Through. The Other Half? They're Not Who You Think.
Daily AI search users click through to sources at 3.5x the rate of casual users, and they're your actual buyers. While everyone panics about AI killing traffic, the data reveals something better: AI is sorting your audience, separating serious researchers from casual browsers.
LinkedIn's Bot Problem Is Your CAC Problem
Your LinkedIn campaigns look healthy until your sales team starts calling those leads. New data reveals LinkedIn's bot problem is costing B2B marketers thousands in wasted spend and inflated pipeline forecasts.
Google Just Bought You Five More Months on DSA. Here's How to Spend Them.
Google pushed the DSA migration deadline to February 2027, but this isn't a reprieve, it's a runway extension. Here's the phased testing framework you need to migrate on your terms instead of scrambling when the deadline hits.
UTM Architecture for Enterprise: The Governance Layer Your Attribution Model Is Missing
Your GA4 campaign report probably has a problem you haven't noticed yet - fragmented UTM tracking that's making budget decisions based on fiction. Here's how to build the governance layer that makes multi-touch attribution actually work.