DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
ChatGPT Product Recommendations in 2026: The One Move That Gets You on the Shortlist
A tactical 2026 playbook to earn ChatGPT shopping shortlist visibility using constraint-ready content, third-party lists, reviews, and measurable tests.
The "Ultimate Guide" Is Dead. Long Live the Focused Answer.
A massive new study reveals that ChatGPT cites focused content more than comprehensive "ultimate guides." The data shows moderate coverage outperforms exhaustive coverage – time to rethink your content playbook.
Connecting Supermetrics to AI Tools: The CFO-Safe Playbook for Marketing Data Activation
Every marketing leader wants AI tools that actually understand their data, but 27% of CMOs still report limited GenAI adoption. The gap isn't capability – it's connectivity, and Supermetrics' new AI integrations change that equation completely.
AI Video Editing: The CFO-Safe Case for Accelerating Production Without Sacrificing Quality
The math on video production has fundamentally changed – AI-assisted workflows deliver 60-80% cost savings and compress production time from days to hours. For B2B marketing leaders facing CFO scrutiny, the question isn't whether AI video tools work, but whether they work well enough to justify reallocating budget from traditional production.
When ABM Meets Attribution: The B2B Marketing Power Couple of 2026
B2B marketing in 2026 is like being a DJ at a wedding – you've got to read the room and prove your worth while targeting accounts that actually matter. The marriage of ABM and attribution isn't just changing how we measure success; it's redefining what winning looks like entirely.
If Search Captures Demand, Public Evidence Creates It
In 2026, zero-click and AI discovery make proof a GTM input: build a public evidence ledger to create demand before search captures it.
AI Search Will Crack B2B Marketing Accountability—Unless You Switch to Holdout-Based Measurement
AI search is pushing B2B discovery off-site, breaking click-based attribution; use holdout tests to prove incremental qualified pipeline lift instead.
AI Search Will Crack the Foundation of B2B Marketing’s Accountability Model
AI search is reducing clicks and breaking engagement-based attribution; this playbook resets accountability using AI visibility metrics plus holdout tests.
When 100% Attribution Meets 93% Account Reach: What Total Expert's ABM Results Actually Mean for Your Pipeline Math
Total Expert achieved 100% closed-won attribution and 93% account reach – but the real story isn't the platform. It's how they fixed ICP alignment before expecting attribution clarity, creating a CFO-safe ABM model that actually connects activity to revenue.