DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Your AI Mode Traffic Is Already in Search Console. Here's How to Actually Read It.
Google's new Search Console update finally separates AI Overview and AI Mode traffic from traditional organic, and most teams are still flying blind with blended data. Here's how to build the reports that actually matter before your competitors figure it out.
The Next AI Opportunity Isn't Creating Content. It's Deciding Where Your Money Goes.
We've gotten remarkably good at making stuff with AI. But here's the uncomfortable question nobody's asking: does it matter how fast you can produce content if you're still putting it in the wrong places? The real opportunity isn't production, it's allocation.
TikTok Campaigns That Actually Convert: The B2B Blind Spots You're Probably Missing
Most B2B marketers treat TikTok like a brand awareness slot machine, drop in budget, pull the lever, hope for impressions. Meanwhile, the platform has quietly evolved into a signal-generation engine that most teams are using like a billboard. Here's what the quarterly review isn't telling you.
GA4's AI Assistant Channel: What the New Measurement Layer Actually Tells Your CFO
GA4's new AI Assistant channel finally gives you a row in the acquisition report, but it's capturing less than 30% of actual AI traffic. Here's what that number really means for your board deck and how to frame the measurement gap before anyone signs off on budget.
Your Brand Might Be Invisible to 900 Million People
Unilever generates $50 billion annually, yet Vaseline appears in just 8% of AI responses. The brands winning tomorrow aren't the ones with the best shelf placement, they're the ones AI systems trust enough to cite.
The IAB Just Gave AI Visibility a Shared Language. Now Comes the Hard Part.
Only 16% of brands systematically measure AI visibility, and the IAB just dropped a framework to fix that chaos. Here's how to turn fuzzy metrics into budget-ready decisions before your competitors get cited and you don't.
UGC Holds 17% of ChatGPT's SaaS Citations at Every Buying Stage. Your Community Plan Probably Doesn't.
An analysis of 35,000 ChatGPT citations shows UGC platforms hold 17% of SaaS-related cited domains — 4x publishers. Here's how to build community signals that feed AI answers.
ChatGPT Ads Hit 31 European Markets: What B2B Demand Gen Teams Should Actually Do About It
OpenAI expanded ChatGPT ads to 31 European markets on August 19, 2026. Here's the experiment framework B2B demand gen teams should run before scaling spend.
The Seams Are Showing: Why Your Touchpoint Obsession Is Killing Customer Loyalty
Every department hit its number. And the customer concluded that nobody was actually paying attention. I've watched this movie play out at three different companies this year alone, and the data on the perception gap between executives and customers is brutal.